Write about how you help people, solve a problem and add value to your ideal customer. This is your chance to show yourself off and build the relationship.

Your connections will be notified when it is your birthday which gives them an opportunity to be reminded of you and it can spark up a discussion and potential business.

This feature aims to give you the tools to display your content, engage with your community, and build your following. Creator mode enables up to 35% more reach but in exchange your 'Connect' button moves to 'Follow'.

They let people know that other professionals are willing to put their name behind yours. Recommendations can significantly boost your profile and it's likely that if you recommend someone they will do the same back!

Pinning your posts

Ensure your network sees your best posts first by pinning the ones that performed best via the three dots in the top right hand corner.

Pinning your website pages

Via the 'link' option on your featured section to give your network direct access to your products, roles, testimonials etc.

Your media choices

It is important to visually show your audience what you do. You can think of this section as giving evidence to support what you do and to bring it to life. Paiger Links allows you to add a custom image or GIF to your media directly to your website.

1.5x

Post reach

Text only

Text + Image

Native video

Document posts

Polls

Write like you talk

Not like a marketer or how you think you should talk. But you. Be real. Be human. Think of writing a post in the same way you would write an email to a friend about something that has happened to you.

Short sentences

Short sentences are best. Short and snappy. Each line should play off of each other. Your new lines don't always mean new thoughts. Your sentences shouldn't be perfect.

Yes to pronouns

Pronouns are a must. You. Me. We. I. Yes to writing in the first person. That’s how people talk and it'll look more authentic.

Get us to read more

First line, break, second line. The aim of your first line is to get people to read the second line by clicking read more. The aim then of your second line is to get them to read the third, etc.

Real examples

Fill your posts with real examples. Not google photos. Not perfectly edited images. But real ones to remind people that you’re real. Photos showing people get up to 4x more clicks. Take pictures of genuine moments and post these without edits.

Tried and tested structure

Catchy Headline --> Context --> Opinion --> CTA

The header line gets you to click read more. The context is shown in the first and second line which gets you to the opinion in the third, fourth, etc. Ending with a strong CTA to encourage comments and engagement.

Timing is key and in general the best time to post are:

However, this is also dependent on your network so experiment and see what works best for you.

Posts are tested by LinkedIn in the first 90 minutes, so this is when you want to get comments - make sure you engage with them!

Engagement during 1.5 - 8 hours after posting will give you growth for additional days.

Respond to comments in the first hour and receive 20% additional growth. Comment on your own post after 24 hours for an added push - this is no longer penalised!

Comments with less than 12 words have half the impact. Try to keep comments above this when you can.

LinkedIn does not want to show more than 2 pieces of content from the same author per day.

But people will see your updates no matter how close they are… if they deliver value.

Keep in mind, If you have high engagement wait to post again the same day until this drops. But, if every person shared content between the 'best' it's difficult to stand out. So test things out, 'schedule' your content and monitor what works for your audience.

Following Hashtags

Ensure you are following at least 5 highly followed hashtags and actively commenting within the community. This will increases the reach and potential engagement of your own content. It will also ensure certain content and updates finds its way onto your news feed.

A re-share is pointless

A comment is everything

1

These include likes, comments, follower/connection increases and clicks. This is not to say these aren't important but be aware that relationships and business gained on LinkedIn cannot be measured explicitly by these metrics. Check out the Analytics section on the admin's company page to track these metrics at a company level.

Vanity metrics

2

Website traffic

We often see a dramatic increase in website traffic once a company's employees use personal branding strategies. So be aware of traffic being driven to specific pages that are coming from LinkedIn as the source (trackable via Google Analytics).

There is not a one size fits all when it comes to being successful on LinkedIn, every individuals targets will be different so set your targets, whatever they are, and measure, test and adjust until you see positive changes whether this is new business, new relationships or increasing brand awarness.

3

What's relevant to you